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Press Release

February 1, 2007

Chicago IL & Wheeling IL: NBC 5 /Telemundo signed a marketing partnership with Garden Fresh Market today.

Garden Fresh Market(GFM), Chicagoland's fastest growing grocery chain, will have Category-Exclusive sponsorship of NBC 5’s Weather+Plus. Designated GFM stores will be equip with weather stations and included in newscast neighborhood locale mentions. NBC 5/Telemundo will produce General and Hispanic television commercials promoting Garden Fresh Market diverse grocery items and their “Worlds Best Produce Delivered Fresh To Our Stores 7 Days a Week” campaign.

To help achieve promotion of Garden Fresh Market’s wide variety of ethnic and brand names, NBC 5 has developed a Recipe segment that will air during the 4:30 NBC5 News. This program will be supported on NBC 5 and Telemundo 44 internet where the weekly sale items for Garden Fresh Market will be posted for the customer shopping convenience.

Garden Fresh Market, founded in 1980, is a “family-style” grocery store. Adi Mor CEO GFM, began his community-based business by stocking Garden Fresh Market with the freshest fruits and vegetables available at the market. Adi’s 1-truck operation has grown to a fleet of trailers that arrive every morning at each of the Garden Fresh Markets. With this enterprise of trucking equipment Adi is able to keep his commitment to his customers, “Worlds best produce delivered fresh to our stores 7 days a week.”

“We are very excited to be working with NBC5, Telemundo, and Brant Miller”, remarked Dan O’Neill, vice president of Operations GFM. “We felt that they brought the most extensive, professional program to GFM. We are looking forward to a long, mutually beneficial partnership with NBC5, Telemundo, and Brant Miller.”

NBC will be creating a special recipe segment during the 4:30 news developed just for GFM. Chef Moshe Aliel of GFM will be promoting seasonal produce and specialty grocery items found at GFM through his personal recipe library. “Rain or Shine, we can add flavor to life with fruits and vegetable from Garden Fresh Market.”

Brant Miller, NBC 5 prime time weather Meteorologist “We are pleased to add Neighborhood weather stations to 3 Garden Fresh Market locations, Northbrook, Arlington Heights and Round Lake Beach. These positions will add a close up look to our local forecast in these communities.”
Store Hours Mon - Sat 7:00am - 10:00pm Sunday 7:00am - 9:00pm (special Chicago hours: M-F 6:00am-9:00pm Saturday 6:00am - 8:00pm Sunday 6:00am - 6:00pm)

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Contact: Garden Fresh Market Media Relations,
Julie Smolucha (847) 520-1200

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